As the healthcare sector continues its journey toward digital transformation, custom health app development has emerged as a critical player in the field. Healthcare professionals, entrepreneurs, and start-ups alike have recognized mobile health app development’s ability to increase profits and patient experience. Health care app development requires conscious effort and specific protocols that can offer your organization maximum benefit. Within the current scenario of health app development, it is plain to see that there are several interesting and innovative opportunities for health professionals and patients. However, the most crucial factor behind health mobile app development is its ability to address the healthcare organization’s specific needs. For example, mental health app development requirements vary greatly from regular digital health app development.   

This is where custom health app development comes into play. This requires healthcare app development services that offer customized solutions to address specific needs and offer innovative solutions. When choosing a healthcare app development company, healthcare organizations should be on the lookout for customized offerings. Read on for a detailed guide on tailor-made healthcare mobile app development, common challenges that may be faced, and a quick preview of the current market dynamic.   

Health App Market Overview   

It is safe to say that 1 in 5 Americans currently use health care applications. With the onset of COVID-19, this number may be much higher now. Healthcare mobile app development companies have now expanded their horizons to offer many solutions like never before. According to a recent report, the healthcare mobile app development market will be worth $150B by 2028.   

The current health care applications market offers many opportunities. For example, at OSP, a Texas-based mental health center wanted to automate the manual medical billing process. This involved managing multiple insurance providers for a large clinic setup. The client specifically asked to improve – flexibility in billing, workflow automation, and accurate claim scrubbing.   

Toward this end, we offered RCM solutions that resulted in:  

  • 15% Decrease in Claim Denials   
  • 80% Decrease in Manual Claims Filing   
  • 20% Increase in Productivity   
  • 30% Reduction in Claim Errors   
  • 15% Increase in Everyday Collections  

Types of Health Application Development:   

Types of Health Application Development

Mobile health development for healthcare comes in many different forms. Based on the most established healthcare application development, there are three broad categories – healthcare apps for patients, hospital app development, healthcare web application development for healthcare providers. The first step toward healthcare web development requires an analysis of the popular apps and the features that make them stand out. Let’s take a look at the popular types of healthcare product developments for patients.   

1. Lifestyle Apps:  

This version of healthcare software development incorporates health informatics to assess patient health by keeping track of specific lifestyle metrics. These healthcare product software developments involve the analysis of parameters such as heart rate, sleep quality, physical movement, food consumption, and others through electronic data exchange. Custom health app development can be undertaken to offer specific tracking through healthcare software product development. For example, a gynecologist may use a lifestyle app to track the menstrual cycle of patients. Medical records management solutions can then be applied for enhanced offerings.   

2. Fitness Apps:  

This type of healthcare mobile application development aims to increase users’ physical activity through general suggestions and advanced coaching options, depending on the type of mHealth app development. Fitness app development now offers several advanced features by incorporating cloud computing in healthcare and population health management solutions. Customized fitness advice can be offered through electronic health records, along with several other patient engagement solutions. A healthcare mobile app development company can use the solutions mentioned above to offer advanced fitness tracking and customized plans.   

3. Telehealth Apps:  

Healthcare software solutions are being increasingly for automated appointment scheduling and online consults with health professionals. With this type of healthcare software development, integrated healthcare solutions can provide patients with convenience, accessibility, and overall satisfaction. Remote access to healthcare is also considerably enhanced through these forms of custom healthcare software development solutions. With online access to healthcare, practice management solutions can also assist healthcare organizations in streamlining their processes. For example, a healthcare android app development may offer automated appointment scheduling for patient convenience and reduce the hassle of physical appointment scheduling by healthcare staff. Finally, care management solutions can be used to customize these medical mobile app developments.   

Common Challenges Faced in Digital Health App Development:  

Common Challenges Faced in Digital Health App Development

Healthcare application development is never a clear-cut process, and a healthcare app development company needs to factor in the fact that there will be challenges along the way. However, an acute awareness of the common challenges of medical app development will make the hurdles easier to surpass.   

Security: When dealing with healthcare data, security is of primary importance. Cyberattacks and hacks are an absolute no-no when it comes to healthcare mobile app development services. Several examples of mobile health app development failures have been related to poor security protocols. Sensitive patient data can be conserved and protected through HIPAA compliance, and health app developers should be aware of encryption and privacy standard for mobile health app development. Finally, government regulations and compliance should be prioritized by healthcare mobile app developers.   

Accessibility: Health app developer services should be deployed with the priority of a high user experience. Users will easily accept an easy-to-use health app due to its seamless experience. Intuitive designing and healthcare automation are some techniques toward increasing accessibility in custom health app development. Accessibility can be further enhanced through the conscious use of the latest technologies in mobile medical application development.   

Scalability: Mobile healthcare application development that is not scalable in healthcare data is doomed to failure. Healthcare development services should be undertaken with awareness to maintain the scalability of data through interoperability. Common ways to maintain scalable solutions are through AI, healthcare analytics, and IoT integration.   

Essential Features for Custom Health App Development:  

Essential Features for Custom Health App Development

User Profile: This part of health mobile app development allows users to set up and view their health profile on the app. It can further provide specific health information and carry relevant data. The key is to create a profile structure that minimizes the hassle for the user and maximizes the output of information. For example, medical iPhone app development can use integrated tools to swiftly create a user profile.   

Connectivity: Healthcare software product development must be undertaken to ensure swift connectivity across devices and platforms. Telehealth apps require impeccable connectivity options, for example, between the health professional and patients. The app must be able to allow access to users on mobiles, laptops, desktops, etc. Another important factor would be to allow connectivity for information sharing seamlessly through chats and other messaging features.   

Dashboards: This is nothing but a convenient overview of user-health records for quick accessibility. With hospital mobile app development, every user can view a customized dashboard with their relevant data. A dashboard provides a critical summary of all the information that the user would need from the get-go. These could be health metrics, diet charts, activity tracking summaries, or other relevant information based on healthcare application development.   

Cloud Integration: Healthcare software product development requires data exchange and accessibility. Cloud integration allows seamless transferring of medical records and data and quick accessibility for patients and providers, depending on the purpose of the healthcare product software development.   

Security: Healthcare web application development deals with sensitive patient health data and other confidential information. Keeping this in mind, developers should keep security as a priority throughout the entire development process. Some ways of enhancing security could be through advanced data encryption, multi-factor authentication, compliance, etc.   

Notifications: Health mobile app development is usually an interactive platform that requires users to take specific actions. These actions can be suggested through reminders and notifications within the app. Notification is an important component to encourage users toward fulfilling the purpose of the healthcare mobile application development.   

Payment Integration: Another important factor towards security is a secure payment processing methodology that maintains data privacy. Healthcare application development should incorporate payment protocols to offer end-to-end solutions to the users.   

Analytics Integration: Analytics is an important tool for increasing the efficiency of healthcare mobile app development. However, setting up the appropriate permission parameters is crucial while using the user’s health data. Using this data to analyze functionality, user needs, market trends, etc., can considerably enhance healthcare mobile app development quality.   


The dozen may offer healthcare app development services, but picking the right healthcare mobile app development companies is essential. Critical development factors, as mentioned above, will determine the quality of the health app and its acceptance with users. While ensuring the deployment of essential features, the developer should embrace the latest trends and technology geared toward customized health apps. Follow our guide and be well on your way to creating a health app that addresses the needs of futuristic users.